Why Compliment Slips Will Benefit Your Business
Everyone likes to be complimented, or thanked when they help someone. So why not thank your customers for putting money in your pocket? A small note letting a customer know you appreciate them could be the difference between it being a one off purchase, or them being a loyal customer. Here are a few reasons why printed compliment slips can benefit your business:
It’s polite
Didn’t your parents ever teach you to say please and thank you? If they didn’t, they should have. Politeness is not only a good character trait, but it can go a long way in business. You may not think it’s a necessity to thank a customer, but by doing so you could turn a one-time buyer into a loyal supporter of your company.
It shows that you value your customers
If I asked you to do me a favour and didn’t thank you for it, would you be as willing to do it next time? A simple thank you to let someone know you appreciate their purchase will show that your company values its customers. A company that actually values their customers will get more support in the long run, which can be especially beneficially for start ups and small businesses.
It establishes a connection with customers
A compliment slip can be a simple ‘many thanks’ or ‘thank you’, but you may want to take more of a personal approach. A handwritten note is a good way to directly engage with a customer on a person-to-person level. By taking the time to write the note yourself it shows you value their business. This is where word of mouth could be a massive benefit. A customer who has had good experiences with your company will be one of the best forms of marketing you can have.
Follow up marketing
Although the sale is complete, that doesn’t mean your job is done. You still want the customer to keep you in mind for future purchases. This is where your compliment slip can prove to be useful. By including your contact information on the slip it will give a customer a reason to keep it. A reminder of your good service will increase the likelihood of follow up business. This is also the perfect way to tell customers about any sales or promotions you have coming up. What better way to celebrate a sale than set up another one?
Compliment slips are a simple, yet effective way to make a lasting impression on your customers and maintain their loyalty. By showing you actually care about your them it will make you stand out from the hundreds of faceless corporate companies, which will help you establish yourself as a unique brand. Good manners never go out of style, and this couldn’t be more apparent when it comes to business ethic.
