Reasons Why Printed Marketing is Still Effective
The most original form of marketing is obviously print, but what would you consider to be the traditional form of marketing today? The Internet dominates business and the media, therefore making online marketing the traditional way, so printed marketing is now considered to be untraditional. So now a company looking to stand out will use unconventional marketing techniques. Here are some reasons why offline marketing is still effective.
You take more notice of it
Think back a few years when you would come home to a pile of junk mail. You may get the occasional piece through the door now and then but it’s nowhere near as much. The junk mail has been replaced with the countless junk emails and pop-ups, none of which you ever read. So with less mail coming through the door it means you’re more likely to take notice when it does. Online adverts are easy to skip through and take no notice of, whereas if you pick up a piece of printed material it will retain your attention a lot more.
Stronger impact when personalised
Online marketing has the advantage of being able to personalise content quickly and easily, but it’s for this reason printed marketing causes a better impact. Some personalised print content takes a lot more time and effort to produce, which is why it receives more recognition. Someone reading a physical piece of advertising feels more as if they are part of a company’s customer pool. Also using print media goes a long way to help a company establish themselves as a brand.
Used as a link to your online marketing
You can now use your printed content in conjunction with its digital counterparts by using QR codes. By scanning the code a customer will be taken to your website, or given any other information you feel will be useful. Using these codes gives a company the advantage of using print content with a link straight back to their online marketing. Also including social media information on any offline marketing will reach out to people who may not spend as much time online, and make them aware of your services. It will also show customers that your company is modern and creative enough to interact with new devices and marketing techniques.
Stand out of the crowd
We are in a digital era where online media content is the norm; so using offline marketing will set you apart from competitors and show you have something different to offer. Offline marketing always seems a lot less direct and intrusive, which can be very beneficial for customers who are put off by annoying adverts such as online pop ups.
Print marketing is an effective way to complement a company’s advertising campaign and overall enhances the impact it has on customers. It’s important to make your company shine brightly and stand out in this highly competitive digital era, and this is where printed marketing can prove to be very effective.
