Hints and Tips For Designing a Leaflet
Thanks to Manor Printing Bristol for their advice on designing a leaflet.
When you design a leaflet you will need to not only attract someone to pick it up, but provide them with all the information on whatever product or service you’re offering. Here are a few ways you can make sure your leaflet will be worth a read.
What is your objective?
First of all you need to work out exactly what your goals are and how the leaflet will help you achieve them. Throughout the designing process you will need use these goals as a checklist for everything your leaflet needs.
Who is your audience?
You then need to decide who your audience is and make sure your leaflet will appeal to them. Depending on your audience this may include the style you use, and even the way it’s written. For a leaflet aimed at a specific target audience it’s important to do some research and keep up with current trends.
Your headline needs to contain your main point
The headline can be the difference between someone picking up your leaflet, and them deciding another leaflet is more appealing. Whatever your main point is, it needs to be in the title so the reader knows exactly what they’re about to read. Anything unique that will set you apart from competitors will be an ideal thing to include in your title. Make sure the most crucial information is near the top of your leaflet’s cover, as it will probably be the only part people can see in a rack of other leaflets.
Use an image
By using an image to support your title you’re making your leaflet more appealing to potential readers. A high quality image related to your product or service will make the text more credible and enables a reader to be able to picture what your writing describes.
Get to the point
Throughout your leaflet you want all text to be short, sharp and to the point. By doing so the reader will be able to take in all the information easily, even if they’re skimming over a larger section of writing. Also this will make it seem more appealing to read because people tend to be put off by pages completely full of text that isn’t broken down.
Colour is important
A leaflet that incorporates colour will always be more appealing to the human eye, and therefore will be more likely to get picked up. This doesn’t mean you have to use every colour in the rainbow, but some well selected colours to bring some life to your leaflet will set it apart from others that don’t.
A call to action
No matter what you are offering or advertising, a clear call to action is important or the leaflet becomes useless. You want to tell a reader exactly what they need to do and how they can do it. Make sure to include information such as contact details, directions, addresses, websites, opening times or anything else important they may need to know.
Printing
Pay for the best possible leaflet printing service you can afford. The quality of the paper and type of printing you choose can make a huge difference to the impact of your leafet and help it stand out from the crowd, especially if you're at an exhibition and is being handed out alongside your competitors. The first impression maybe all you have between that leaflet being taken home or ending up in the rubbish.
A leaflet is still a very effective form of marketing, even in the digital age. Whenever you see a rack of leaflets it’s instinct to stop and scan over them for anything interesting. This is exactly why taking care to design a great leaflet can be the difference between it standing out from the rest, or being ignored and left with the other unappealing ones.
